Fundraising Articles

You’re looking for a new board member. What’s the first thing that will come into their mind when they think about your organisation’s fundraising? Someone is going to ask them for money, perhaps? Or ask them to share your “contacts”? Asking a new board member to focus on his or her capacity to give or […]

CHOOSE YOUR FUNDRAISING STRATEGY APPROACH How do organisations choose a fundraising strategy? Here are four approaches we see used by New Zealand non-profit organisations: Approaches 1 and 3 will provide incremental, but unremarkable growth. Approach 2 will eventually lead to a diversified fundraising operation as seen in some of the large hospitals. Approach 4 might

Labour day, 22 October saw the reopening of St Patrick’s Catholic Church, Akaroa, following an eight-month long restoration made possible by a successful fundraising campaign lead by AskRIGHT. Under the guidance of consultants Shelagh Murray and Jennifer Eagar, parish volunteers exceeded their fundraising target to raise close to $300,000 to pay for this ambitious and

Many nonprofits operate different programs, and this can mean operating between different teams. In these situations, a sponsorship or corporate partners program and a philanthropic program will have particular team dynamics to work with, which may include: reporting to the same supervisor in the same department reporting to different supervisors within the same department reporting

Trucking magnate Lindsay Fox is reputed to have said: “My biggest business decision was to get a second truck.” Going from one truck to two is monumental for a small business; for many nonprofit organisations going from no fundraising staff to one is just as big a step. HIRING FUNDRAISING STAFF IS A BIG STEP

Elite athletes use them every day. So too do the top executives of the largest and most complex companies in the world. Even our politicians. What am I referring to? A coach. After all, coaches make us better at what we do. An elite player often hires a strength coach, a position coach, or even

At its heart, fundraising for non-profit organisations means securing voluntary gifts of money as effectively and efficiently as possible. Fundraising is: the right person asking the right prospect for the right gift for the right program at the right time in the right way. Hank Rosso, Achieving Excellence in Fundraising (255) It is no coincidence

Fundraising events are much-loved and much-loathed in equal measure. Yet despite the way in which fundraising events can split any group of people into lovers and loathers, they remain an important part of any successful fundraising program. WHY ARE FUNDRAISING EVENTS IMPORTANT? Many non-profits regularly report that they are finding it harder to acquire new

Philanthropic Investment Chequebook charity: this was a term used years ago in philanthropy to imply that a donor would make a gift without concern for the return on the gift. The charity made a request and a donor would simply get out his or her chequebook and write the cheque. Of course, there were exceptions,

Using the detailed donor and alumni databases already available to them, for many years non-profit organisations have sliced and diced these lists to examine each possible variable: gender, age, location, affinity groups, marital status, and whatever else. This kind of analysis provides important information on “who” the organisation’s donors are, but only rarely has it