Fundraising Articles

Askright Feb 2024

Thriving in the year ahead

BY FI RILEY Kicking off a new year and the excitement of a fresh start can bring lots of aspirational goals encouraging positive changes in your life, including your work life. These can be aligned with personal development plans, fall out of a new strategy or simply be drawn from an increased focus on growth […]

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Shaking hands

Yes, you probably do need a Gifts in Wills programme (and no, it’s not as hard as it looks)

BY FI RILEY The latest sector buzz is all about supercharging Gifts in Wills There are foundations to every charity fundraising strategy that help us continue to deliver the amazing work that helps our beneficiaries day in and day out. Many charities will have an individual giving programme, apply for grants and build relationships with

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What Is Your Story? It Is More Important Than Ever Before

Your cause was important before the current economic downturn and it remains so now.   As many in the charity space strive to find their place in the new ‘normal’, it can be easy to forget the why that sparked their cause in the first place. The last few months have been a shock to everyone. Navigating how to operate and survive during this crazy time has understandably been the priority.   Now more than ever though, the why behind your

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Matariki star cluster

Refreshing Your Fundraising At Matariki

BY RACHEL JEFFERIES & VICTOR MANAWATU Matariki is the Māori new year. It is celebrated in early winter, when the star cluster Matariki (also known as the Pleiades) rises in the eastern sky.   Because Māori traditionally follow the lunar cycle rather than the Gregorian calendar, it’s tricky to pinpoint the exact time that Matariki will rise. The lunar calendar has 354 days, while the

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Apollo 13 & Your Fundraising Strategy

BY RACHEL JEFFERIES Image Caption: Mission Control Center During Apollo 13 Return Flight. Image Source: https://www.nasa.gov/centers/marshall/history/apollo/apollo13/gallery.html.   Last month marked the 50th anniversary of NASA’s Apollo 13 mission. You probably know the story: a relatively “straightforward” mission to begin with, but, at about three-quarters of the way to the moon, everything changes when an oxygen

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