Fundraising Articles

Your cause was important before the current economic downturn and it remains so now.   As many in the charity space strive to find their place in the new ‘normal’, it can be easy to forget the why that sparked their cause in the first place. The last few months have been a shock to everyone. Navigating how to operate and survive during this crazy time has understandably been the priority.   Now more than ever though, the why behind your

Facing the prospect of a deep economic recession, the charitable sectors in New Zealand are revising their plans and strategies to meet the new demands and unique challenges brought on by the pandemic.   Uncertainty and difficult decisions loom for charities, so it is understandable for fundraisers to question what the best direction is over

Giving USA 2020: The Annual Report on Philanthropy for the Year 2019 has just been released. It reports that Americans gave almost $450 billion to charity in 2019, meaning that last year was the third consecutive year of the highest levels of total giving ever recorded. Giving USA is the longest-running, most comprehensive report on philanthropy

COVID-19 HAS HIGHLIGHTED HOW VITAL IT IS FOR CHARITIES TO HAVE THE CAPACITY TO WORK REMOTELY AND ENGAGE DIGITALLY WITH SUPPORTERS. Some charities have transitioned effortlessly to having their workforce carry on from home due to prior investment in the necessary technology. Meanwhile, other charities faced a mad scramble to have everything and everyone set-up

BY RACHEL JEFFERIES Image Caption: Mission Control Center During Apollo 13 Return Flight. Image Source: https://www.nasa.gov/centers/marshall/history/apollo/apollo13/gallery.html.   Last month marked the 50th anniversary of NASA’s Apollo 13 mission. You probably know the story: a relatively “straightforward” mission to begin with, but, at about three-quarters of the way to the moon, everything changes when an oxygen

I was reading a post by Rachel Muir, which inspired me, and I think it could be shared again and again.   Creating a culture of philanthropy is HARD work! It’s so easy for each team to focus solely on their own priorities and forget how they fit in with the rest of the organisation.  SAME TEAM, SAME MISSION  I find myself frequently using the phrase “same

Take every opportunity available to you to test ideas, propositions, plans and other fundraising communications with a selected group of donors. DONORS ARE UNPREDICTABLE Perhaps the most frequently repeated mistake that fundraisers make is not making sufficient time to just talk with donors to understand more about why they give and what their interests are.

When a vacant board member position for a nonprofit organisation is filled as a result of a current board member asking a colleague or friend, it can imply that the board did not adequately reflect on the needs of the organisation in order to move forward in a financial and philanthropic direction. It is better