Fundraising Articles

What is a Cathedral?

There is an old fable that recounts a traveller coming upon three men labouring on a building site. As he walked from one to the next he asked each man what he was doing.‘I am laying bricks’ said the first. ‘I am making a wall’ said the second, but the third stood proudly and replied,

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Rule #7: The Major Gift Moment

Judging the best conditions and asking properly is one rule. I believe that another part of the ask process requires its own rule. Asking for a major gift requires discipline around a very important moment in the process. That moment is the period of time just after the question. When the moment arrives you should

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