Fundraising Articles

Rule #2: Donor Relationships Management – Cultivate Productivity And Build Trust

BUILDING DONOR RELATIONSHIPS AND DONOR RELATIONSHIP MANAGEMENT IS CRUCIAL Fundraising involves a great deal of relationship cultivation and management. Whether a donor gives $2 or $2 million, relationships matter and constructive contact is necessary. The nature of the relationship will be different for a $2 donor compared to a $2 million donor, but, in each

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Why? Who? How Understanding Donor Motivation Can Identify New Potential Funders

WHAT MOTIVATES AN INDIVIDUAL TO DONATE TO AN ORGANISATION? There are many reasons people support a worthy cause. Understanding donor motivations – i.e. what’s behind someone’s philanthropic direction – can help an organisation identify new potential funders. However, as philanthropy has become more sophisticated so, too, have donors. Donors seek a return on their investment

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Impact Reporting: OMG! The Charity Wants to Give Me Feedback On My Performance As a Donor!

Did you hear the one about the donor who was offered feedback on their performance as a donor? Some donors – including those who give small amounts of money or who scatter their largesse – are requesting more and more “impact reporting” from the charities they donate to. I love the idea of a donor

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Want To Improve Your Organisational Credibility? Action Delivers More Credibility Than Structure

For some non-profit leaders, it seems intuitive to establish separate structures for operating fundraising activities, collecting gifts, and distributing funds. Often this is not a legal necessity but the result of an effort to generate credibility with donors by creating a perception of independence. There are many organisations that make decisions to establish legally separate

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Events, Lotteries, Major Gifts, Bequests: What’s Right For You?

CHOOSE YOUR FUNDRAISING STRATEGY APPROACH How do organisations choose a fundraising strategy? Here are four approaches we see used by New Zealand non-profit organisations: Approaches 1 and 3 will provide incremental, but unremarkable growth. Approach 2 will eventually lead to a diversified fundraising operation as seen in some of the large hospitals. Approach 4 might

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